In an era when physical interactions are increasingly being supplanted by virtual transactions, enhancing your online presence is no longer a luxury. To survive the present challenges and build resilience for hardships yet to come, you must act now.

You may already have a dandy website, but what are you doing to drive traffic there—and convert those visitors into clients, customers, or supporters? Are you reaching the people who are actively seeking out the kinds of services and products you offer? How engaged are your social media followers? Do you have an online marketing plan? What does your monthly traffic look like, and how can you improve your stats?

If you’re not sure how to answer these questions, we can help. Here are 10 tools you can use to position your organization for success in our ever-(d)evolving world:

1. In-Depth SEO Research & Analysis: This intensive process is used to develop a comprehensive Online Marketing Strategy and determine the most effective search engine optimization (SEO) strategy. During the first phase, we produce a document outlining the Vision, Goals, Differentiators, Market Synopsis, Target Groups, Social Media, Competitors/Kindreds, and Plan of Action. We then conduct extensive research and analysis of traffic, search terms, competitors, and other factors related to the goals outlined in the Plan of Action. Informed by this data, we craft a comprehensive Online Marketing Strategy, which can then be applied to the website and social media channels. The strategy is geared toward increasing organic traffic and enhancing your website’s ability to compete with its top competitors for search engine rankings. The report includes recommendations regarding the best way to capture traffic through both static (page) and dynamic (blog posts) content as well as social media, e-newsletter campaigns, and videos.
2. Ad Campaigns: Whether you want a short-term geotargeted ad campaign to promote a specific offering or a long-term geotargeting and retargeting ad strategy, we can extract maximum bang for every ad spend buck by pinpointing the people who are most interested in your services or products—and the likeliest to act. This may involve Google AdWords, Google Display Ads, Facebook ads, Instagram stories—whatever combination is the best fit for your needs and budget.
3. Social Media Plans: Lack of time, staff, and willingness to delve into social media frequently lead to neglect in this vital area. When customers can no longer visit you or your business in person, social media becomes a lifeline for communicating with them. We can elevate your social media presence by writing relevant copy, designing striking visuals that reflect your branding, and devising compelling topics aimed at building a larger and more engaged following.
4. Conversion Funnels: We can set up conversion funnels to track key actions at your website, enabling us to gauge the success of specific strategies and quickly pivot where needed. These goals focus not just on traffic but also engagement. One visitor who resonates with your products is far more valuable than a dozen who find the content irrelevant.
5. SEO Reports: Get a monthly snapshot of performance metrics such as total traffic, bounce rate, traffic sources, and search ranking as well as data on conversion funnels, social media, e-newsletters, and blog posts. Not only does this include an assessment of the existing tactics but, more importantly, it provides expert recommendations on what to improve—and how.
6. Blog Posts: Regularly publishing quality dynamic content is essential to raising your search engine ranking and bringing pertinent organic traffic to your website. Google’s algorithms are now intelligent enough to recognize unique, valuable content and to help direct people interested in that content to your blog posts.
7. E-Newsletter Campaigns: This more personal form of communication is still the most effective way to maintain a lasting relationship with your existing customer base. Your e-newsletter should reflect your branding and inspire your readers to take meaningful actions.
8. YouTube Videos: If you’re in a business that could benefit from video content, we can help you get the most mileage out of that content by optimizing the metadata, transcribing the content, cross-posting to different platforms, and writing accompanying social media copy. If desired, we can also edit your videos and offer coaching on how to produce interesting videos with decent production values so your efforts aren’t undermined by distracting oversights.
9. Reputation Monitoring: What if someone left a negative review about your business somewhere online and you didn’t even know? It could be causing incalculable damage by deterring prospective customers over time. By setting up Google alerts and regularly searching for mentions of your business, we can catch threats early and take immediate action to mitigate potential harm.
10. Link Outreach Campaigns: It’s not enough to keep negative statements about your business from proliferating—you also want to encourage positive news from credible and popular sources. This involves cultivating relationships with industry influencers, establishing mutually beneficial partnerships with key organizations, and reaching out to individuals who have a passion for your offerings and may wish to write about it. You want authentic ambassadors for your cause who willingly share their positive experiences with you and your business.

Take the Next Step

Give us a holler if you’re interested in learning more about any of these or our other services. We can provide a quote for one-time services or create a custom plan for recurring services tailored to your budget and aspirations.
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Special Discounts—Limited-Time Offer!

Recurring Plans

We are currently running a limited-time offer on our recurring plans—including:

Ad Campaigns

• $50 off one-time setup fee for a 3-month commitment
• $75 off one-time setup fee for a 6-month commitment
• $100 off one-time setup fee for a 9-month commitment
• $150 off one-time setup fee for a 12-month commitment

Social Media

• $5 off/mo. for a 3-month commitment (save $15)
• $10 off/mo. for a 6-month commitment (save $60)
• $20 off/mo. for a 9-month commitment (save $180)
• $30 off/mo. for a 12-month commitment (save $360)

Additional Recurring Services

Feel free to add any of our other recurring services to your monthly plan!

Combo Packages: À la Carte Services

Combine four or more one-time services and get $200 off if you include the In-Depth SEO Research & Analysis! Here are some possibilities to choose from: